After countless hours of hard work, my final portfolio is complete. Take a look:
More inside…
Keep Indianapolis Beautiful: Interpretive System
Published May 6, 2009 Exhibition Design , Process Leave a CommentClick image below to visit the KIB site:
What: Exhibition Design
Who: Whitney Watt, Amy Hollrah, Robyn Hocker, and Allison Bruck (additional work by early phase group members Chelsea Ray, Michael Miller and Katie Laxton)
When: Fall ‘08–Summer ‘09
Why: Design an interpretive plan to be implemented inside KIB’s LEED certified headquarters to aid in tours and teach the importance of adopting “green” habits into everyday life.
Continue reading ‘Keep Indianapolis Beautiful: Interpretive System’
Indoor Billboard Advertising Association: Website
Published May 6, 2009 Form + Meaning , Web Design 1 CommentTags: IBAA
Click image below to visit site:
What: Web Design
When: Spring ‘09
Why: Design a new site for IBAA that functions as a easy to navigate site and targets a wider audience.
As part of a design project at company Fat Atom Internet Marketing, I was given the task of designing a new site for Indoor Billboard Advertising Association. The IBAA previously had a website that was very basic and was targeted more towards men. The content of the site was difficult to navigate and the importance of the IBAA did not stand out. It also lacked aesthetics and catchy visuals. Today, the site is now live and found online at address indooradvertising.org/.
Form + Meaning: I chose to use a clean interface design with an easy to navigate menu bar. An eye catching header with relevant images was used and type choices are easily read. The color palette was driven by the blue colors in the new logo. Eye-catching visuals like interactive maps and scrolling sample ads added to the site and spoke to a wider audience. I also emphasized key facts about the IBAA so potential buyers would get the point of the IBAA. Ease of navigation is key to the design of the site, with all information being easily found.
Indiana Dollars For Scholars: Ad Campaign
Published May 6, 2009 Campaign Development , Communications Audit Leave a CommentAdvertisement for Indiana Business Journal:
What: Communications Campaign Development
Who: Whitney Watt, Amy Hollrah, Robby Cooper, James Shroering (collectively as Saffron Design)
When: Spring ‘08
Why: Implement design methods and facilitate solutions to an unframed problem on behalf of a local organization.
Continue reading ‘Indiana Dollars For Scholars: Ad Campaign’
Blu Kolla Dreams: Logo Design
Published May 6, 2009 Form + Meaning , Logos Leave a CommentTags: Bobby Valentino
What: Logo Design
Who: Whitney Watt & Whitney Robertson
When: Summer ‘08
Why: Design a logo for R&B recording artist Bobby V.’s new music label, Blu Kolla Dreams.
Bobby V.’s Official Site: Visit Here
Forever 21: Communications Audit
Published May 6, 2009 Books , Communications Audit , Process Leave a CommentTags: Forever 21
Final Cover:
What: Process Book/ Communications Audit
When: Fall ‘07 (revised Spring ’09)
Why: Identify an organization that faces problems and use design process skills to determine a successful recommendation.
Below: A spread showing problems facing the store based on research in 2007.
To Kill A Mockingbird: Book Cover Design
Published May 6, 2009 Book Cover Design , Form + Meaning Leave a Comment
What: Book Design
When: Spring ‘07 (updated Spring ’09)
Why: Redesign a book cover for the classic To Kill A Mockingbird using a theme in the story.
Below is the chosen shot from a series of photos I had taken of a glass of water with red liquid being poured in.
Imani Workshops: Visual Identity System
Published May 6, 2009 Logos , Process , Visual Identity System , Web Design Leave a Comment
What: Visual Identity System Development
When: Spring ‘07 (updated Spring ’09)
Why: Create a visual identity system to help an organization express their vision, mission and internal values.
View the existing original website here: www.imaniworkshops.org
New Home page design:
Fix Indy Transit: Campaign
Published May 6, 2009 Campaign Development , Process , Web Design Leave a CommentTags: Indianapolis, IndyGo, Transportation
What: Campaign for the development of the mass transit system in Central Indiana
Who: Whitney Watt, Cody Fague, James Shroering, Steven Musngi, Dustin Graham, Sam Vazquez, Lindsay Craig (collectively as Passenger)
When: Fall ‘08
Why: Find a topic that poses a problem that concerns the general public and determine a
solution for improvement.
Brief: As a team we used the creative problem solving process to address an undefined social issue of our choice. We chose to explore public transit options for Central Indiana. We worked to frame a problem and develop a solution therein. We determined that the problem with mass transit in Indiana is that not enough funding is available to expand. The main source of transportation in Indianapolis is the bus system, IndyGo, but with its poor service and being ranked 99th in the country in terms of capacity, something needs to be changed.
Through brainstorming we determined a campaign that would work to create action on this issue. The final product was a viral campaign consisting of a noticeable visual element with a call to action which lead to an active website to facilitate contacting local legislators in order to do something about the problem.
My role in this project was doing research and contributing to the conceptualization and creation of final campaign direction.
I will be posting some of my work from school and work soon. Until then check out my fashion blog below:
Get Whit It:
